Episodes
Wednesday May 13, 2020
Special Guest: Helen Brown
Wednesday May 13, 2020
Wednesday May 13, 2020
Hamish speaks with Helen Brown from Living Spaces™ about Interior Design and what people should be thinking about if they need to ‘work from home’. Helen’s design philosophy is “You are the living expert on you and your life”. Helen talks about the misconception that interior design is simply about what the designer thinks will look good. Although aesthetics play a vital role in the process, it’s imperative that the interactions people need to have within a space are carefully determined.
Helen works with both commercial and private clients. Please contact Helen if you would like to discuss your next project or to book a consultation.
Helen Brown | Living Spaces™
0406 544 702
Monday May 11, 2020
Special Guests: David Cotton and Stewart Gow
Monday May 11, 2020
Monday May 11, 2020
In this episode, we introduce David and Stewart and their company New Venture Australia.
Stewart Gow and David Cotton are long term Investors and Serial Entrepreneurs. They have held many successful roles in many different areas of the business world and have been kind enough to offer us the opportunity to tap into their lifetime of experiences to bring you some golden nuggets of information about how to successfully raise funds, run your business and succeed as an entrepreneur.
If you have any questions for either David or Stewart their contact details are;
Stewart Gow
0403 310 520
David Cotton
0424 025 209
Friday Feb 28, 2020
Concept is King
Friday Feb 28, 2020
Friday Feb 28, 2020
Advances in design technology allow the inventor to get their hands dirty sooner; however, as you’ll learn from Scot, technology can also hinder your progress.
There is a tendency to go straight to CAD without pushing a design concept on paper first. The reason for this is that you need to ‘fail fast’ and ‘fail early’. Hand sketching allows you to do this faster.
You have to keep in mind that CAD is also intangible. In the early stages of exploring a concept, it’s better to construct a rough prototype. The ability to feel and test your idea is highly effective when it comes to problem-solving and creative thinking.
It’s all about failing fast and cheaply. Spending hours on CAD only to find significant problems with a prototype will not only be disheartening, but it will also set you back financially.
Get your concept right first, and you’ll be off to market sooner.
If you have any questions about concept design or CAD please email Scot: scot@f3id.com
Please share this episode with someone you think would benefit from these tips.
Monday Feb 17, 2020
Staging & Launch Strategy
Monday Feb 17, 2020
Monday Feb 17, 2020
Cashflow and planning are at the crux of what Scot talks about this week when it comes to staging your project.
A critical question you must answer in determining your launch strategy is are you going to partner with a distributor or are you going to take on the task of selling the product yourself.
The point Scot makes is that you can’t be all things to all people. During the discovery and design phase of the project, you may have identified several different markets where your product can help. However, the financial reality is you need to choose a market and stick to it to generate cashflow.
As an entrepreneur who is close to your project, of course, you can see how your invention can help half the world. The marketing energy required to educate and convince a single market, let alone half the globe will be enough to keep you occupied for months, if not years.
Success for the inventor and entrepreneur is often the result of many small victories. You must have lofty goals, but you must generate small wins first.
If you have any questions about the content in this episode, please email: hamish@hamishchadwick.com
Monday Feb 10, 2020
People Skills with Special Guest, Mark Thomson
Monday Feb 10, 2020
Monday Feb 10, 2020
We talk with HR expert Mark Thomson from True North™ about building and managing teams. Mark draws on his 20+ years of experience to offer advice for entrepreneurs and founders who are growing their businesses.
Some of the areas covered are:
- How do you create and maintain a positive dynamic with a team
- How does it ‘go wrong’? (what are the warning signs to look out for).
- What sort of impact can bad people management have on a business?
- Tips for interviewing candidates
- Should Founders become General Managers?
If you have any questions regarding HR or recruitment, please feel free to reach out to Mark:
Mark Thomson Managing Director | True North™
Call: 0405 415 917
mthomson@truenorthsolutions.com.au
Connect with Mark on LinkedIn
https://www.linkedin.com/in/mark-thomson-16617a2/
Wednesday Feb 05, 2020
Cybersecurity & The Coronavirus
Wednesday Feb 05, 2020
Wednesday Feb 05, 2020
Perhaps a little 'off-topic' for Off To Market, but perhaps not when you learn about the latest cybersecurity threat that is spreading around the globe. Entrepreneurs, business owners and inventors invest so much money and effort into developing products that you have to be aware of the devastation that a software virus can have on your business.
The potential to lose your critical IP is real so we think it's vital that you arm yourself with as much knowledge as possible.
For more information on the topics covered in this episode go to https://www.avantiacybersecurity.com/
Tuesday Jan 28, 2020
Brand Guidelines: Waste of Time?
Tuesday Jan 28, 2020
Tuesday Jan 28, 2020
Conventional Brand or Identity Guidelines are over-sold by some agencies as a must-have deliverable that will save your brand from the perils of inconsistency. However, if you’re commercialising a new product or service are they ultimately a useless document that will end up in your bottom drawer?
Markets move very quickly and customers’ needs can also change rapidly.
Promotional opportunities and marketing platforms are constantly evolving. We argue that there’s a more effective approach to managing and building your brand.
Want us to cover a topic? Do you have a question? Please email our Off To Market™ Listener Liaison Officer, Hamish: hamish@hamishchadwick.com
P.S. we changed the intro music again... #podcastlyfe
Wednesday Jan 22, 2020
Entrepreneurs : What It Takes
Wednesday Jan 22, 2020
Wednesday Jan 22, 2020
New year, new music and a new digital audio recorder! Yes, we’ve ditched the smartphone for a Tascam. But as always the focus is on the content, not shiny gadgets. The first episode of Off To Market™ for 2020 is about what it takes to be an entrepreneur. It's never a straightforward journey, but it can be highly rewarding if you focus and ensure you look after yourself.
Scot speaks from personal experience and highlights the need to plan ahead and put family first. Hamish talks about how to use advice and to trust your gut instinct.
Want us to cover a topic? Do you have a question? Please email our Off To Market™ Listner Liaison Officer, Hamish: hamish@hamishchadwick.com
Connect with Hamish on LinkedIn: https://www.linkedin.com/in/hamishchadwick/
Connect with Scot on LinkedIn: https://www.linkedin.com/in/scot-farley-82082013/
Sunday Dec 15, 2019
Invention vs Industrial Design
Sunday Dec 15, 2019
Sunday Dec 15, 2019
Scot talks to Hamish about how inventors work with Industrial Designers and how this critical relationship works to determine commercially viable products.
Some of the topics covered are:
- The design brief
- Philippe Starck’s lemon juicer
- Hourly rates and fixed fees
- The disconnect between design & commercial outcomes
- Ego and projects
- Why it’s best to fail early
- Scot’s hot tips for inventors!
If you have any questions or would like us to cover a specific topic please email Hamish: hamish@hamishchadwick.com
Friday Dec 06, 2019
Mindshare vs Marketshare
Friday Dec 06, 2019
Friday Dec 06, 2019
Hamish talks to Scot about the importance of having a plan to build mindshare when launching new products.
Marketshare is the result of building and maintaining effective mindshare. Listen to find out more.
If you have any questions, email Hamish direct: hamish@hamishchadwick.com